Senior Creative Director I
brand communication strategy
& storytelling
with a sharp strategic mind and a passion for innovation, she transforms brands into icons—making them not just stand out, but truly resonate and inspire.
"Crafting Strategy, Igniting Creativity, Inspiring Brands."
• Art Director, Lowe I 2003-2009
• Senior Art Director, Leo Burnett I 2010
• Senior Art Director I ACD I CD, BBDO I 2011-2018
• Lecturer I 2019-2021
• Strategy-led Creative Director, ADK Group I 2021-2025
Amazon
KFC
Honda
Panasonic
Samsung
Sharp
7Up Digital Campaign 2018
Led Vietnam’s first major digital campaign for 7Up, revitalizing the brand for a younger audience.
Pepsi Tết 2018 Spearheaded the campaign that helped Pepsi surpass Coca-Cola during the festive season, marking a game-changing moment after 20 years.
KFC Ký Ức Verse 2024 Creativity Award
